How visible is your brand
to AI?
Free scan. See if AI assistants cite your brand when customers ask questions in your industry.
No sign-up required · Works with any public website
Score based on ewpire's AI Presence methodology measuring brand surface area across ChatGPT, Perplexity, Google AI Overviews, and Gemini. Results vary by query and timing.
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How it works
Enter your URL
We infer your brand, industry, and key use cases from your website automatically.
AI engines queried
12 real customer-style questions sent to multiple AI assistants simultaneously.
Score computed
Citation frequency, position, and sentiment produce your 0–100 visibility score.
Frequently asked questions
What is an AI Presence score?
A 0–100 measurement of how often AI assistants like ChatGPT, Perplexity, and Google AI Overviews mention your brand when potential customers ask category-relevant questions. 0 means invisible. 100 means dominant. The free scan runs 12 queries; the full $39 report runs 50.
Which AI engines does the scanner query?
The free scan queries OpenAI ChatGPT (GPT-4o-mini) and Perplexity Sonar (or Google AI Overviews via SerpAPI when Perplexity quota is exhausted). The full $39 report covers all three engines plus Gemini in Phase 2.
How is the score calculated?
Citation frequency (how often your brand is mentioned across the queries) accounts for 60%, sentiment (positive vs neutral vs negative tone) accounts for 25%, and position (how prominently you appear in each answer) accounts for 15%. The final number is normalised to 0–100.
What does the full $39 report include?
A 50-prompt deep scan vs the 12-query free preview, per-engine breakdown showing which AI cites you and which does not, 5 specific fixes ranked by expected impact on your score, and a 30-day re-scan to track progress. One-time payment, no subscription.
How does AI Presence differ from traditional SEO?
SEO measures rankings on Google search result pages (SERPs) where users see blue links. AI Presence measures whether AI assistants cite your brand when answering customer questions directly – a discipline called Generative Engine Optimization (GEO). The two overlap but the optimisation tactics differ: GEO favours front-loaded answers, FAQPage schema, and verifiable citations.
How do I get my business listed in ChatGPT and Perplexity?
AI assistants like ChatGPT and Perplexity pull answers from sources they have indexed and trust. The main levers are: (1) structured data on your site – FAQPage and HowTo JSON-LD schema so your content is easy to parse; (2) front-loaded copy – put the direct answer in the first sentence of every key page rather than burying it; (3) third-party citations – get mentioned in industry publications, review platforms, and directories that AI treats as authoritative; (4) consistent brand language – use the same terminology across all your content so AI builds a clear model of what you do. The AI Presence report identifies exactly which of these gaps is hurting your score and prioritises the fixes by expected impact.
What is GEO (Generative Engine Optimization) and does my business need it?
GEO – Generative Engine Optimization – is the practice of making your brand visible in AI-generated answers rather than just traditional search results. As more buyers skip Google and ask ChatGPT, Perplexity, or their phone's AI assistant "who should I use for [your service]?", GEO determines whether you are named or invisible. Businesses in any category where buyers research before purchasing – professional services, B2B SaaS, e-commerce, logistics, healthcare adjacent – need GEO now. The free AI Presence scan gives you your current score in 2 minutes.